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Research papers

Ad tracking in India

This paper traces the evolution of Advertising Tracking in India over the previous thirteen years or so. This evolution has been segregated into three stages: origin: characterized by pre and post-testing growth: characterized by quasi-continuous...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Kalika Tripathi
November 1, 1996
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Citation

Tripathi, K. (1996a, November 01). Ad tracking in India . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ad-tracking-in-india-


Research papers

Negotiating China's first advertising law

This paper will argue that there is an opportunity for China market researchers, and perhaps researchers elsewhere in Asia, to incorporate an understanding of the new advertising law into their advertising pre-testing methodologies and...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: James Chadwick
November 1, 1996
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Citation

Chadwick, J. (1996a, November 01). Negotiating China's first advertising law . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/negotiating-china-s-first-advertising-law-


Research papers

Relationship marketing competencies in the UK advertising industry

Relationship marketing provides an effective paradigm for analysing client/advertising agency relationships. A quasi-ethnograpic approach was utilised to select an appropriate visual model for evolving a survey tool. Agencies were rated highly for...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Ian Chaston, Jonathon Lace, Terry Mangles
November 1, 1996
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Citation

Chaston, Lace and Mangles (1996a, November 01). Relationship marketing competencies in the UK advertising industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/relationship-marketing-competencies-in-the-uk-advertising-industry


Research papers

Media research

This review looks at the media research services currently available in fourteen key Asia Pacific markets, namely: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, The Philippines, Singapore, South Korea, Taiwan, Thailand...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Andrew Green
November 1, 1996
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Citation

Green, A. (1996a, November 01). Media research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-research-


Research papers

New product development

This article is offered as a guide to clarify both the theoretical and pragmatic questions that are sometimes raised about new product development. The paper is divided into two parts. The first part asserts the advertising agency's planning function...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Axel Schmidt, Marc Sasserath
September 1, 1996
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Citation

Schmidt and Sasserath (1996a, September 01). New product development . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development--4826


Research papers

Big talk, small talk

This paper outlines the semiotic/cultural analysis and qualitative research that went towards the creation of British Telecom's high- profile 'It's good to talk' advertising campaign. It charts the development of a culturally complex research and...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Monty Alexander
June 15, 1996
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Citation

Alexander, M. (1996a, June 15). Big talk, small talk. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-talk-small-talk


Research papers

The potential for broadcast audio signal codes

This paper discusses the potential of a multi-media single source data base containing audience estimates collected with passive persons meters which detect audio encoded material and product purchase. "Real world" tests are discussed. Technical...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Lee Weinblatt, Avery Gibson
June 15, 1996
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Citation

Weinblatt and Gibson (1996a, June 15). The potential for broadcast audio signal codes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-potential-for-broadcast-audio-signal-codes


Research papers

The Libresse/Nana case 1990-1993

This paper describes the strategic marketing issues facing SCA- Molnlycke's feminine hygiene business in Europe during the first years of the 1990s, a period which meant dramatic changes to the category. The aim was to create one strong Eurobrand, a...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Ola Gejervall, Mats Persson
June 15, 1996
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Citation

Gejervall and Persson (1996a, June 15). The Libresse/Nana case 1990-1993. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-libresse-nana-case-1990-1993


Research papers

Product/media and the quest for the Holy Grail

This paper is about ways to collect and integrate information on television/radio use on the one hand and use of different products on the other. And from a Canadian perspective; which is probably sufficient motivation for the reader to turn speedily...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ken Purdye, Rob Dick
June 15, 1996
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Citation

Purdye and Dick (1996a, June 15). Product/media and the quest for the Holy Grail. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-media-and-the-quest-for-the-holy-grail